Business

Podcasts are a powerful tool that can help business leaders and brands to engage with their target audience. Although they have been around for a while, podcasts remain very popular, and businesses can utilise them as an effective marketing tool. The conversational nature of podcasts is their primary strength, and a branded podcast is the […]

Sustainability remains a key area of focus for businesses and governments around the world. However, driving a more sustainable approach to business is not just something that large corporations do. Small to medium-sized businesses can also contribute to a sustainable future through energy efficiency, waste reduction, sustainable sourcing, community engagement, and transparent communication. These efforts […]

Measuring the ROI from a marketing strategy is crucial for understanding its effectiveness as well as guiding future marketing decisions. Measuring ROI involves utilising data and analytics to provide accurate insights. It’s best to start by defining clear and measurable objectives, supported by data. The objectives could include increasing sales, boosting website traffic, or enhancing […]

Stories have the power to grab attention, connect with emotion and persuade us to take action. Storytelling is not merely a commercial ploy. It is a necessary ability for entrepreneurs, business owners and leaders who wish to distinguish themselves in today’s competitive and noisy market. At its core, storytelling transforms complex ideas into relatable narratives, […]

Corporate Social Responsibility (CSR) has evolved from a peripheral concern to a central pillar in corporate strategy and governance, driven by changing societal expectations, regulatory pressures, and the recognition of its long-term benefits. Initially viewed as a philanthropic endeavour, CSR is now seen as integral to sustainable business practices. In the early stages, CSR activities […]

How do you help an underperforming employee to turn things around? Here we discuss.  Under-performance frustrates colleagues, causes projects to drag on and can have a negative ripple effect across a team. Every business is bound to encounter an underperforming employee at some point and managers need to be able to spot the team members […]

In a tough market, it takes an innovative sales strategy to succeed. In today’s challenging economic environment with its shifting consumer preferences, intense competition and high costs of doing business, your firm will need an innovative and effective sales strategy in order to succeed. Start by doing some research in order to gain insights into […]

Confirmation bias is a cognitive bias where individuals tend to search for, interpret, favour, and recall information that confirms their existing beliefs or hypotheses. Essentially, it’s the tendency to selectively perceive information in a way that reinforces one’s preconceptions or hypotheses, while disregarding or downplaying contradictory evidence. This bias can influence various aspects of decision-making, […]

Data is a valuable business asset. The data economy represents a fundamental shift in how businesses and societies operate, with data emerging as a critical asset driving economic growth, innovation, and transformation across various sectors and industries. As ever-larger volumes of data are created, businesses can develop new insights into consumer behaviour and emerging market […]

The 9-box grid segments employees into 9 groups based on two dimensions – performance and potential. The purpose of the matrix is to align talent management and development initiatives to where they add the most value. When making talent management decisions, it is important to consider how well particular employees perform today and how well […]