Business

Customers are constantly being bombarded with marketing campaigns from different companies. As such, captivating the attention and securing the loyalty of consumers has become a real challenge. Experiential marketing can help you to cut through the noise and reach your target market. Experiential marketing transcends conventional advertising by crafting memorable and immersive brand experiences. Experiential […]

Tackling your role in business with a marathon mindset can help you to focus on the big picture. Effective leadership requires more than just short-term thinking and quick fixes. Similar to running a marathon, successful managers need to cultivate a marathon mindset—an approach that emphasizes endurance, perseverance, and long-term goals. Goal Orientation Managers with a […]

The most effective managers make good use of their IQ (intelligence quotient) and EQ (emotional quotient). IQ is a measure of a person’s ability to solve problems, use logic, strategise, and understand complex ideas. EQ (also known as emotional intelligence) is the ability to relate to others, identify, assess, and regulate emotions in order to […]

Threads is a new social media channel created by Meta Platforms (formerly known as Facebook) which was launched in July this year. Threads went live on both the Apple and Android app stores in 100 countries and signed up more than 100 million users in its first week. Threads is linked with Instagram (which is […]

Building a successful business means persuading people to exhibit the right behaviours. The ability to sway opinions, convince stakeholders, and drive desired outcomes is a skill that sets exceptional business leaders apart from the rest. A cornerstone of effective persuasion lies in understanding the target audience. Do your research and try to empathise with the […]

Inflation has resulted in businesses grappling with escalating production costs, dwindling purchasing power, and the urgent need for pricing strategy recalibration. Here are some strategies to help firms deal with inflation. Monitoring and projections Businesses should closely track key economic indicators and the effect of inflation on their respective sectors of the market. By keeping […]

In today’s demanding business environment, it is crucial for businesses to recognise the importance of establishing equilibrium between productivity and mitigating the risks of burnout. While productivity fuels organisational growth and success, excessive workloads and unyielding deadlines can result in exhaustion and diminished motivation. Burnout, an unfortunate consequence of such circumstances, not only affects individuals […]

The metaverse is an online virtual reality (VR) or augmented reality (AR) space where users can interact with a computer-generated environment and with other users in real-time. It is an interconnected digital universe that extends beyond individual VR or AR experiences, offering a shared online space for people to work, play, and socialise. While the […]

Is your firm’s website accessible and inclusive? Find out how to improve your offering now. In our highly digitalised business world, creating a website that is accessible and inclusive is no longer just an optional add-on, but rather a crucial element for success. Not only does it ensure that all users can access and navigate […]

Use Porter’s Five Forces model to assess the overall competitive landscape for your particular market – here is all you need to know.  Porter’s Five Forces model is a widely used framework for analysing the competitive environment of a particular industry or business sector. Porter’s Five Forces are five separate  factors that can impact business […]