To build a high performing business, managers need to cultivate trust among the whole team. Trust is the glue that sticks the team together in any business. Trust is built through transparent and authentic leadership. For example, if things don’t go to plan, authentic managers are the ones who raise their hand and admit they […]

In many businesses, sales and marketing functions are not very joined up. Sales and marketing teams typically work in silos. Marketing focuses on communication and supporting the buyer’s journey, while sales teams nurture leads and close the deals. Sales and marketing alignment refers to sales and marketing teams that share resources and adopt streamlined processes […]

How can you raise your prices without losing too many customers? The current business environment is incredibly competitive but as we emerge from the pandemic, consumer demand is increasing and many sectors have seen labour and material costs rise. As demand increases and levels of supply fall, businesses have an opportunity to increase their prices. […]

Harnessing the power of social media to sell your products or services online. Social Commerce involves using platforms such as Twitter, Instagram or Facebook as vehicles to sell products and services. Social Commerce embraces digital marketing to the extent that the entire shopping experience, from product discovery and research through to the buying and checkout […]

As we come to the end of 2021, its time to start thinking about the budget for next year. One thing is certain – uncertainty. Business planning and budgeting have become increasingly complex in today’s uncertain and volatile environment. Firms have had to adapt and become more agile in order to react quickly to changing […]