Businesses can use podcasts as an effective digital marketing tool. Podcasts are recordings of an audio discussion on a specific topic or theme such as business, travel or current affairs. They tend to consist of a series of episodes that listeners can download and listen to via a smartphone or computer. Podcasts are effective marketing […]

We live in uncertain times and planning for the future is challenging. Rather than paying attention to what you can’t do, focus on what you can do. For example, when restaurants couldn’t serve customers indoors, they transitioned to delivery, take-away and outdoor dining. Regardless of the type of business that you manage, this is the […]

Top tips for driving your Business Development (BD) efforts this year. BD is often misunderstood. Some might say that it’s all about relationships, another will say it’s all about sales and others will talk about marketing. They are all right, in a way. BD is the creation of long-term value for a firm, through effective […]

It can be challenging to get yourself motivated in the first couple of months of the year – here are some practical ideas which may help Give yourself time It may sound counter-intuitive but waking up earlier can set you up for a more productive day. Waking earlier and giving yourself time to have breakfast […]

Providing training for your team when they are working from home can be challenging. Delivering a training session to a room full of people can be difficult enough. Engaging with your audience remotely presents a whole new challenge. The first thing to think about is the delivery method.  Your firm may already have a webinar […]