life

The Irish hospitality industry, long a cornerstone of the country’s economy and culture, faces significant and varied challenges today. Known for its bustling pubs, cosy B&Bs, and unforgettable nights out, the industry is now grappling with a series of economic, social, and logistical pressures. Rising costs, labour shortages, and shifting consumer behaviours are causing strains […]

Building a digital lead generation strategy involves several key steps to attract, engage, and convert potential customers into leads. Define your target audience Understanding who your ideal customers are will help tailor your marketing efforts. Conduct market research to identify the demographics, preferences, and pain points of your potential customers. This information is crucial in […]

Most people have a fear of failure, and this can impede decision-making and stifle innovation. However, addressing this fear is crucial for effective leadership and fostering a healthy organisational culture. Effective managers embrace a growth mindset. This involves viewing failures as opportunities for learning rather than as definitive setbacks. Encouraging this perspective among team members […]

Podcasts are a powerful tool that can help business leaders and brands to engage with their target audience. Although they have been around for a while, podcasts remain very popular, and businesses can utilise them as an effective marketing tool. The conversational nature of podcasts is their primary strength, and a branded podcast is the […]

Measuring the ROI from a marketing strategy is crucial for understanding its effectiveness as well as guiding future marketing decisions. Measuring ROI involves utilising data and analytics to provide accurate insights. It’s best to start by defining clear and measurable objectives, supported by data. The objectives could include increasing sales, boosting website traffic, or enhancing […]

Stories have the power to grab attention, connect with emotion and persuade us to take action. Storytelling is not merely a commercial ploy. It is a necessary ability for entrepreneurs, business owners and leaders who wish to distinguish themselves in today’s competitive and noisy market. At its core, storytelling transforms complex ideas into relatable narratives, […]

Being an empathetic listener is an important aspect of being a manager – here is why. Effective leadership in business requires more than just giving orders or making decisions. It involves understanding and connecting with employees on a deeper level, which is where empathetic listening comes into play. As a manager, developing empathetic listening skills […]

As hybrid working has become more mainstream, managers have had to adapt to managing hybrid teams. The emergence of hybrid teams – a blend of remote and in-office workers – has ushered in a new era of workplace dynamics. The challenge lies in effectively managing these diverse teams, balancing flexibility with structure and fostering collaboration […]

Becoming a trusted advisor to your clients involves building relationships and taking the time to understand their world. Becoming a trusted advisor instead of “just another supplier” takes time and necessitates providing value to your clients by focusing on helping them to solve problems. Becoming a trusted advisor involves building long term relationships which are […]

Modern businesses are expected to be diverse and inclusive, and managers must lead the way on this. Inclusive leadership is the combination of working inclusively towards a common goal, making decisions collaboratively, and ensuring that both managers and those being managed understand the wider framework and support structures of inclusivity in the firm. Diversity and […]