Business

In many businesses, sales and marketing functions are not very joined up. Sales and marketing teams typically work in silos. Marketing focuses on communication and supporting the buyer’s journey, while sales teams nurture leads and close the deals. Sales and marketing alignment refers to sales and marketing teams that share resources and adopt streamlined processes […]

How can you raise your prices without losing too many customers? The current business environment is incredibly competitive but as we emerge from the pandemic, consumer demand is increasing and many sectors have seen labour and material costs rise. As demand increases and levels of supply fall, businesses have an opportunity to increase their prices. […]

Harnessing the power of social media to sell your products or services online. Social Commerce involves using platforms such as Twitter, Instagram or Facebook as vehicles to sell products and services. Social Commerce embraces digital marketing to the extent that the entire shopping experience, from product discovery and research through to the buying and checkout […]

As we come to the end of 2021, its time to start thinking about the budget for next year. One thing is certain – uncertainty. Business planning and budgeting have become increasingly complex in today’s uncertain and volatile environment. Firms have had to adapt and become more agile in order to react quickly to changing […]

We are moving into a new era of hybrid working – with some teams working from home, while others are in the office. This new way of working brings its own set of challenges. The general consensus among Irish businesses is that the post-Covid working environment will see most employers move to a hybrid working […]

Environmental sustainability has moved to the forefront of the news headlines and consumers are keen to support eco-friendly businesses. Buying habits are changing as people seek to minimise their impact on the natural environment. By incorporating eco-friendly ideas into your business, you can align your brand’s ethos with that of your customer base. If you […]

The transition from one CEO to another is a critical point in the lifecycle of any business. CEO succession can be planned or unplanned – the decision for the CEO to move on to a new challenge or retire can be sudden and unexpected. Either way, by the time a succession plan is needed, it […]

The pandemic proved that many of us could do our jobs from literally anywhere. So how should a business manage this? These days we hear more and more about “digital nomads”. These are people who have embraced technology in a way that allows them to work while travelling across the world. They are different to […]

Unlimited paid holidays sounds appealing but it can be difficult to implement. Unlimited holiday allowance is becoming an increasingly popular benefit. Such policies are particularly popular with American tech businesses such as Netflix, LinkedIn, and the like. In an increasingly competitive market where businesses are battling to attract talented employees, unlimited holiday allowance is seen […]

As we move towards a post-pandemic recovery and the economy begins to stabilise in the next few months, businesses face new challenges and will have to adapt to a new normal. Supply chain issues Supply chains were disrupted as producers and manufacturers shut down during the pandemic. Some businesses are now facing difficulties in obtaining […]