Contextual pricing involves adjusting the prices of your products or services depending on specific variables which are often external to the business. These external variables could include customer demographics, purchasing behaviour, economic conditions or competitive landscapes. Unlike static pricing models, which set fixed prices over an extended period, contextual pricing is responsive and adaptive, allowing […]

The essence of a good business strategy is choosing what not to do and here’s why. Resource allocation is a fundamental consideration in any business strategy. Businesses operate within finite constraints, such as time, finances, or human resources. Choosing what not to do enables a more focused allocation of resources towards activities that align with […]

None of us is as smart as all of us. Way back in the 1920s the Hawthorne Studies, conducted by Elton Mayo, highlighted the importance of groups in affecting the behaviour of individuals at work. Fast forward to today and workplace design has evolved from solo workspaces and closed offices to open layouts that encourage […]

As hybrid working has become more mainstream, managers have had to adapt to managing hybrid teams. The emergence of hybrid teams – a blend of remote and in-office workers – has ushered in a new era of workplace dynamics. The challenge lies in effectively managing these diverse teams, balancing flexibility with structure and fostering collaboration […]

We live in uncertain times, but it’s still possible to achieve sustainable growth in your business. Globally, 2024 could be a year that is full of economic uncertainty. It’s an election year in the UK and the USA. Interest rates remain high, and inflation is still high too. Creating sustainable growth in your business during […]