Managers should feed forward rather than give feedback
People can respond negatively to constructive feedback – so feed forward instead. When we provide feedback to an employee, we share information in terms of how they are currently performing. When negative feedback is given, the individual can respond defensively. Even constructive feedback can be taken the wrong way. The idea of feed forward is […]
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Podcasts are one of the most effective digital marketing tools
Businesses can use podcasts as an effective digital marketing tool. Podcasts are recordings of an audio discussion on a specific topic or theme such as business, travel or current affairs. They tend to consist of a series of episodes that listeners can download and listen to via a smartphone or computer. Podcasts are effective marketing […]
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How to build your 2021 business strategy in the face of uncertainty
We live in uncertain times and planning for the future is challenging. Rather than paying attention to what you can’t do, focus on what you can do. For example, when restaurants couldn’t serve customers indoors, they transitioned to delivery, take-away and outdoor dining. Regardless of the type of business that you manage, this is the […]
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Four ways to reinvigorate your business development efforts
Top tips for driving your Business Development (BD) efforts this year. BD is often misunderstood. Some might say that it’s all about relationships, another will say it’s all about sales and others will talk about marketing. They are all right, in a way. BD is the creation of long-term value for a firm, through effective […]
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5 simple ways to stay motivated in work throughout the year
It can be challenging to get yourself motivated in the first couple of months of the year – here are some practical ideas which may help Give yourself time It may sound counter-intuitive but waking up earlier can set you up for a more productive day. Waking earlier and giving yourself time to have breakfast […]
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