You can’t grow long-term if you can’t eat in the short term. Any successful business has to balance two different time horizons; long-term and short-term strategies. In the short term, a business needs to cover its costs, pay salaries and function on a day-to-day basis. However, if it focuses too much on the present, there […]

Neuromarketing is a field of marketing that combines neuroscience and psychology to understand consumers’ subconscious reactions to marketing stimuli. Neuromarketing uses knowledge about the way our brains are structured and how they interpret the world around us and make decisions in order to develop more effective marketing practices. By studying brain activity, eye movements, and […]

Here is a comprehensive guide to Budget 2025 – if you have any queries please contact us here at Hyland Johnson Keane. 

Building a digital lead generation strategy involves several key steps to attract, engage, and convert potential customers into leads. Define your target audience Understanding who your ideal customers are will help tailor your marketing efforts. Conduct market research to identify the demographics, preferences, and pain points of your potential customers. This information is crucial in […]

Most people have a fear of failure, and this can impede decision-making and stifle innovation. However, addressing this fear is crucial for effective leadership and fostering a healthy organisational culture. Effective managers embrace a growth mindset. This involves viewing failures as opportunities for learning rather than as definitive setbacks. Encouraging this perspective among team members […]