Neuromarketing is a field of marketing that combines neuroscience and psychology to understand consumers’ subconscious reactions to marketing stimuli. Neuromarketing uses knowledge about the way our brains are structured and how they interpret the world around us and make decisions in order to develop more effective marketing practices. By studying brain activity, eye movements, and […]

Here is a comprehensive guide to Budget 2025 – if you have any queries please contact us here at Hyland Johnson Keane. 

Building a digital lead generation strategy involves several key steps to attract, engage, and convert potential customers into leads. Define your target audience Understanding who your ideal customers are will help tailor your marketing efforts. Conduct market research to identify the demographics, preferences, and pain points of your potential customers. This information is crucial in […]

Most people have a fear of failure, and this can impede decision-making and stifle innovation. However, addressing this fear is crucial for effective leadership and fostering a healthy organisational culture. Effective managers embrace a growth mindset. This involves viewing failures as opportunities for learning rather than as definitive setbacks. Encouraging this perspective among team members […]

Aligning your team with your firm’s strategy is essential for achieving organisational goals and ensuring cohesive execution. The process begins with clear communication. The management team needs to be able to articulate the strategy in a way that is understandable and relevant to each team member. This involves breaking down complex strategic goals into specific, […]