Podcasts are a powerful tool that can help business leaders and brands to engage with their target audience. Although they have been around for a while, podcasts remain very popular, and businesses can utilise them as an effective marketing tool. The conversational nature of podcasts is their primary strength, and a branded podcast is the […]

Sustainability remains a key area of focus for businesses and governments around the world. However, driving a more sustainable approach to business is not just something that large corporations do. Small to medium-sized businesses can also contribute to a sustainable future through energy efficiency, waste reduction, sustainable sourcing, community engagement, and transparent communication. These efforts […]

Measuring the ROI from a marketing strategy is crucial for understanding its effectiveness as well as guiding future marketing decisions. Measuring ROI involves utilising data and analytics to provide accurate insights. It’s best to start by defining clear and measurable objectives, supported by data. The objectives could include increasing sales, boosting website traffic, or enhancing […]

Stories have the power to grab attention, connect with emotion and persuade us to take action. Storytelling is not merely a commercial ploy. It is a necessary ability for entrepreneurs, business owners and leaders who wish to distinguish themselves in today’s competitive and noisy market. At its core, storytelling transforms complex ideas into relatable narratives, […]

Corporate Social Responsibility (CSR) has evolved from a peripheral concern to a central pillar in corporate strategy and governance, driven by changing societal expectations, regulatory pressures, and the recognition of its long-term benefits. Initially viewed as a philanthropic endeavour, CSR is now seen as integral to sustainable business practices. In the early stages, CSR activities […]