Measuring the ROI from a marketing strategy is crucial for understanding its effectiveness as well as guiding future marketing decisions. Measuring ROI involves utilising data and analytics to provide accurate insights. It’s best to start by defining clear and measurable objectives, supported by data. The objectives could include increasing sales, boosting website traffic, or enhancing […]

Stories have the power to grab attention, connect with emotion and persuade us to take action. Storytelling is not merely a commercial ploy. It is a necessary ability for entrepreneurs, business owners and leaders who wish to distinguish themselves in today’s competitive and noisy market. At its core, storytelling transforms complex ideas into relatable narratives, […]

Corporate Social Responsibility (CSR) has evolved from a peripheral concern to a central pillar in corporate strategy and governance, driven by changing societal expectations, regulatory pressures, and the recognition of its long-term benefits. Initially viewed as a philanthropic endeavour, CSR is now seen as integral to sustainable business practices. In the early stages, CSR activities […]

How do you help an underperforming employee to turn things around? Here we discuss.  Under-performance frustrates colleagues, causes projects to drag on and can have a negative ripple effect across a team. Every business is bound to encounter an underperforming employee at some point and managers need to be able to spot the team members […]

In a tough market, it takes an innovative sales strategy to succeed. In today’s challenging economic environment with its shifting consumer preferences, intense competition and high costs of doing business, your firm will need an innovative and effective sales strategy in order to succeed. Start by doing some research in order to gain insights into […]