Most businesses have exposure to cyber risk – here’s how to deal with a cyber-attack. Almost every modern business relies on computer networks for day-to-day operations, and this means that most firms are exposed to cyber risk. A cyber-attack is any attempt to steal data, damage or disrupt a computer system. In the event of […]

If the pie’s not big enough, make a bigger pie. Fulfilling customer demand is the primary objective for any business. It involves accurately anticipating customer needs, ensuring product availability, and delivering goods or services in a timely manner. Meeting demand not only enhances customer satisfaction but also contributes to brand loyalty and positive word-of-mouth – […]

Contextual pricing involves adjusting the prices of your products or services depending on specific variables which are often external to the business. These external variables could include customer demographics, purchasing behaviour, economic conditions or competitive landscapes. Unlike static pricing models, which set fixed prices over an extended period, contextual pricing is responsive and adaptive, allowing […]

The essence of a good business strategy is choosing what not to do and here’s why. Resource allocation is a fundamental consideration in any business strategy. Businesses operate within finite constraints, such as time, finances, or human resources. Choosing what not to do enables a more focused allocation of resources towards activities that align with […]

None of us is as smart as all of us. Way back in the 1920s the Hawthorne Studies, conducted by Elton Mayo, highlighted the importance of groups in affecting the behaviour of individuals at work. Fast forward to today and workplace design has evolved from solo workspaces and closed offices to open layouts that encourage […]