GDPR

How to best navigate GDPR in your company

The General Data Protection Regulation (GDPR) impacts businesses worldwide. GDPR mandates stringent requirements governing the processing of personal data, emphasising transparency, accountability, and individual’ rights. Businesses must grasp the fundamental principles and obligations outlined by GDPR to align their practices accordingly. Conducting a Data Audit A critical first step for businesses is conducting a comprehensive […]

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POS

POS Systems: What is square payment processing?

Square Point of Sale (POS) systems have become incredibly popular since they launched in 2017. The ubiquitous little square card reader now appears everywhere from busy restaurants to coffee carts outside train stations and even in taxis. Square’s card reader is a little square gadget that connects wirelessly to your mobile phone or tablet. When […]

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cyber attack

Here is how to deal with a cyber-attack if it hits your business

Most businesses have exposure to cyber risk – here’s how to deal with a cyber-attack. Almost every modern business relies on computer networks for day-to-day operations, and this means that most firms are exposed to cyber risk. A cyber-attack is any attempt to steal data, damage or disrupt a computer system. In the event of […]

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demand

Fulfilling customer demand and why it’s time to go beyond it

If the pie’s not big enough, make a bigger pie. Fulfilling customer demand is the primary objective for any business. It involves accurately anticipating customer needs, ensuring product availability, and delivering goods or services in a timely manner. Meeting demand not only enhances customer satisfaction but also contributes to brand loyalty and positive word-of-mouth – […]

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contextual pricing

Contextual Pricing: How a variable pricing model can help customer relationships

Contextual pricing involves adjusting the prices of your products or services depending on specific variables which are often external to the business. These external variables could include customer demographics, purchasing behaviour, economic conditions or competitive landscapes. Unlike static pricing models, which set fixed prices over an extended period, contextual pricing is responsive and adaptive, allowing […]

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